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Generic Drugs Both Medically Useful And Cost Effective

Generic Drugs Both Medically Useful And Cost Effective

According to a survey recently conducted by BCBSA found generic drugs both medically useful and cost effective at the same time. According to this survey results published by BCBSA or Blue Cross and Blue Shield Association, there has been an increase of 8 percent in the number of generic drug users within a time period of 2007 to 2008. Various community based programs run by different Blue Cross and Blue Shield companies as well as employers are responsible for the expansion of use of generic drugs which are not only effective in treatment but also safe and of much lower cost than their brand name counterpart.

As being found generic drugs both medially useful and cost effective, the usage of generic drug has increased from 60% to 65% in 2007 to 2008. This increase usage resulted in an augmentation of 8 percent in its number of members who are using generic drugs as the form of their treatment. 51 million subscribers of 32 different Blue Cross and Blue Shield companies were analyzed in regards to their prescription use in terms of either generic or brand. Now it has been found that this increase in usage of generic form of prescription resulted in saving a minimum of USD 2.5 billions. This increase is being deemed as the poof that generic drugs both medically useful and cost effective. At the same time Blue Cross and Blue Shield sees this increase as a result of efforts of education about the generic drug as well as it promotion, the designed benefit and the incentive of the provider.

This result was briefed to the media by representative of Birds Eye Food Inc, as well as Excellus Blue Cross Blue Shield along with consumer union. It highlighted, as generic drugs both medically useful and cost effective, the ways it can be an effective means of lowering healthcare expenditure and at the same time a way of providing better quality of treatment as lower cost encourages a stricter adherence to the prescribed regimen. This is particularly true for those suffering from chronic illness. According to John Frick, who is the director of pharmacy initiative for Blue Cross and Blue Shield Association, as alternatives of costly brand name drug, the generic name drugs improve maintenance of good health by better adherence to prescribed drugs. By encouraging and promoting drugs in generic form, especially in its members by building a partnership with the employer, BCBS is in a process of helping its member to stay in good health with better compliance to the drug therapy and at the same time saving money.

Approaches to Educate Members about Generic Drugs

To spread the messages of generic drugs both medically useful and cost effective, the BCBS has adopted various approaches. Different creative strategies including, telephone calling, sending email messages, call webinar, newsletter, paycheck stuffers are adopted so that the message can get out to its consumer and educate them about the efficacy of generic drugs, as well as safety and low cost feature of generic drugs. Apart from that they are going into partnership with different employers nationwide. For example, the Excellus BCBS' partnership with Birds Eye Food Inc. has resulted in the latter and its employees along with their families saving USD 240,000 in 2008.

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