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13 BCBS Companies Get Brand Excellence Award

13 BCBS Companies Get Brand Excellence Award

13 Blue Cross and Blue Shield companies received “Brand Excellence Award” from the BCBSA for their dedication for developing and improving the image of the BCBS brands all the way through 2008.

Scott P. Serota, the CEO and president of Blue Cross and Blue Shield Association said that the BCBS brands are the most renowned among the country's healthcare market and symbolize America's largest and greatest family of medical benefit companies. Blue Cross and Blue Shield Association applauds the winning BCBS companies for their management in promoting the brands and for their dedication towards offering premium healthcare service as well as reaching and exceeding providers' and customers' expectations.

Blue Cross and Blue Shield Association designed the “Brand Excellence Award” in the year 1995 for distinguishing BCBS companies nationally in groups that endorse the BCBS brands by attracting more and more customers, maintaining dedication to the present customers, extending the brand into extra lines of services or products and meeting provider expectations.

The receivers of Brand Excellence Awards in 2008 are:

Brand Extension - Attracting greatest percentage of customers towards BCBS branded specialty products that include vision, dental and pharmacy administration.

  • Blue Cross of Idaho

Provider Contentment - Obtaining highest ratings from the network of provider among other BCBS companies

  • Blue Cross and Blue Shield of North Dakota
  • Blue Cross and Blue Shield of Kansas

Membership Commendation - Obtaining highest percentage of members that are positive about the products and services they get and likely to suggest BCBS to their friends and relatives.

  • Blue Cross and Blue Shield of Northeastern New York and Blue Cross and Blue Shield of Western New York
  • Blue Cross and Blue Shield of Alabama
  • Mountain State BCBS, Inc.

Brand Consciousness - Having the highest positive amendments in the number of customers who were known about the BCBS brands.

  • Anthem Blue Cross and Blue Shield ( for Colorado and Connecticut)
  • Blue Cross of Northeastern Pennsylvania

Member Retention - Having the maximum retention rate during the last year.

  • Blue Cross and Blue Shield of Louisiana
  • Blue Cross and Blue Shield of Michigan
  • Blue Cross and Blue Shield of Arizona
  • Highmark Blue Cross Blue Shield
  • Wellmark Blue Cross Blue Shield of South Dakota

Enlistment Growth - Having the greatest percentage of new customers enlisted during the previous year among BCBS companies.

  • Blue Cross and Blue Shield of Texas
  • Anthem Blue Cross and Blue Shield ( for Kentucky and New Hampshire)

The above-mentioned results are on the basis of a system-wide study conducted by a third party research company who decided the number of local market customers who were known about the local BCBS Brand.

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